Connecting Global Perspectives Panel

Photo: Sonia Aviles, 2021.

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Sonia Elizabeth Avilés Torres is a manager and cultural promoter, graduated of the Universidad del Mar Campus Huatulco (Oaxaca, Mexico).

She has collaborated with Special way and Discos Corason as tour manager, public relations, and production for international bands such as DakhaBrakha (Ukraine), Fatoumata Diawara (Mali), Eliades Ochoa (Cuba), Afrocuba de Matanzas (Cuba), Son Huasteco
(Hidalgo, Llera Tamaulipas), Romengo (Romania).


She was the director of the Public Relations area of the record label XOBE RECORDS where she carried out consulting activities, recording, presentations in public spaces at different points of Mexico City and other states of the Mexican Republic.

As an independent promoter, manager, and producer she has collaborated with international bands such as Ariztía (Chile), La Siniestra (Argentina), SnowApple (Holland), KekoYoma(Chile), Cana de Azucar (Argentina), Blackvoid (Canada), Gabacho Maroc (Morocco, Spain France), Orquesta El Macabeo (Puerto Rico), Juanito Ayala (Chile), La Vodkanera (Colombia), Balkumbia (Barcelona) as well as national bands such as Polka Madre, Elástico (CDMX), Alola Melón Brass Band (CDMX), Los Kamer (CDMX), Orquesta Basura (CDMX), La Ballena de Jonás (Tijuana), Mala Vibra Sound System (Tijuana), Calacas Jazz Band (CDMX) , Guacamole, (Xalapa, Ver), Paulina and Buscapié (Oaxaca), Hop Hop Diablo Funk, (Guadalajara, Jalisco), Toque Bulanga (CDMX) and Ciudad de Gnomos (CDMX), BuenRostro (CDMX), and Banda Femenil Mujeres del Viento Florido (Oaxaca).

In 2017, she created El Colibrí Agencia Cultural to generate the creation of new audiences for artists in development and career through activities in public spaces, festivals, live shows, and workshops to expose the artistic offer that exists in the current market of the cultural industry working mainly in Mexico, as well as the production of shows in different spaces of Mexico City, has a world music circuit that already has 4 editions called "Fiesta del Mundo" and imports of artists from allied countries such as Chile, Colombia and recently Canada.


In 2019, she participated in the Ibero-American Meeting of Women in the Music Industry (EIMIM) as co-founder,
She developing activities for the public relations production areas of the project that was carried out at the Cultural Center of Spain in Mexico.


Passionate about traditional Mexican cuisine and mainly Oaxacan food, in March 2020 she developed the activity "Musical Gastronomic Transmission" intending to continue to promote the music of independent artists nationwide, giving a touch of cuisine with varied recipes to provide a space for entertaining during the quarantine period and offering stay-at-home menu options and cooking dishes as a tutorial.